Curaprox has many trendy lifestyle products doing jobs nobody actually thinks are possible to fulfill. The Black is White exemplifies this fact best: atraumatic, effective and accepted.
To maintain oral health, stains are removed by activated carbon instead of by abrasion or chemical bleaching. Activated carbon gives the toothpaste both its shining black colour and its name - Black is White.
Black is White contains no Sodium Lauryl Sulphate, no Triclosan and no plastic particles. It contains 950 ppm sodium fluoride. The toothpaste is packages together with the new Curaprox Black is White toothbrush - black with white stripe through the bristles.